YT has banked on weaker content with a focus on content creators creating tribes as a priority rather than stronger content (ethos, pathos, logos) driving those contents (repeatedly the most destructive long tail philosophy to ROI for retail/ad supported worth) instead of focusing on content quality. The 100 million that they threw at creators who had tribes over the content value itself.. Is what set up a 1 to 100 rate in network development. & Now they are doubling (no tripling) down on that philosophy. & big media is a 1000x better at it than the structure / employees / execs at YT.

As retail gets more integrated they are banking on eyeballs again with little to no development in proximity and value of purchase instigation. Networks rarely put all their eggs in that basket because they know it is a recipe for utter failure. (See NBC’s numbers since they de-leveraged their development from depth of emotion, appetite, and utility to wider #’s. happened when new corporate management (GE/Welch) take over slowly changed over pushing decisions in ratings ahead of what drove those ratings).
What YT execs don’t understand is with the web… Retailers will soon realize they can measure effective purchase links so closely to content that developing/measuring/pushing eyeballs is more effective in their ROI AFTER they see content with a stronger retail instigation measure.

It’s math… but he’s got the wrong math.