Why do I work so hard on something so big to get it right? .. for so long. We have to get the production systems right first if we want a constant ability to search relatively and deeper INTO the content. For media to be ‘thick’.. ‘Drillable’ or ‘cubic’ …the systems in which we layer, extract, hyperlink, make into ‘portkeys’ & ‘wormholes’ within projects are inherently the architecture of those artifacts themselves. To layer hypervideo & interface after the production is made without designing the relational structure during inception/pre-production is inherently flat. Why transmedia is either often gimmicky or just about expanding marketing. There was no base system to the story architecture to give purpose to interface reaction via action & vice versa. - IMHO (even how credit rolls work) (Taken with Instagram)
the design of multibrowser hypervideo interactivity and platform-convergent storytelling evolution.