http://www.treysmithblog.com/the-fall-of-angry-birds/ Yes, another reason why integrated retail laid into the right emotion, appetite & utility structure is the future of the web. But there is the trick…it’s a new skill to be organic and effective but still drive completely for the good of the story immersion. Action via reaction instigating reaction. Creators/storytellers/cubers need to understand acting. – Read on Path.