Web, if it wants to be a channel fit for delivery of specific media that other people build, needs now to move to build structures for the entertainment industry (specifically film and television ) to be able to become a “push” industry..not a scarcity one. But that means a change in structural priority. Browsers being layerable, licenses loosening their restrictions to be truly open, not just open in the way they want to be. etc. Otherwise we will be back at this battle again in a month, 6 months, 2 years, 4 years, 10 years. This should have happened 10 years ago, but arrogance and greed on all sides got in the way. As it is still.